News

The Department of Registrar of Companies and Intellectual Property is participating in the EUIPO Spring Campaign 2026, organised by the European Union Intellectual Property Office (EUIPO).

This year's campaign, under the slogan "Design > Desire >> Decide", highlights the important role that product design plays in consumers' purchasing decisions, as well as its contribution to innovation, competitiveness and economic growth. It also emphasises the importance of protecting registered designs from copying and counterfeiting.

According to recent EUIPO research, product design is an important factor influencing the purchasing decisions of European consumers, while younger consumers place even greater emphasis on aesthetics and innovation. In addition, the majority of consumers are willing to pay more for products with better design.

As part of the campaign, the Department is publishing the EUIPO information material to raise public awareness of the importance of protecting intellectual property rights and promoting authentic creativity.

Related links

• EUIPO Press Release – Cyprus

• Learn more about the campaign: https://www.euipo.europa.eu