Guides

The Intellectual Property Offices of the European Union Intellectual Property Network continue to collaborate in the context of converging trade mark and design practices.

This Common Practice establishes the concept of a slogan and a non-exhaustive list of factors for assessing the distinctive character of slogans, as well as examples to illustrate the applicable criteria and different outcomes.

The Common Practice document is made public through this Common Communication with the purpose of further increasing transparency, legal certainty and predictability for the benefit of examiners and users alike.

The implementation date of the Common Practice for Cyprus is set at 16/05/2026 for procedures that will initiate after the implementation date.

CP17_Common Practice_The distinctive character of slogans.docx